Have you ever come across a memorable product that sticks with you because of the packaging that it came in? What was different about the packaging that made it noticeable and memorable?
For many businesses, packaging is a cost, but also an opportunity. Whether you like it or not, the very first interaction that your customer has with your physical product is through your packaging. It speaks of your quality, your brand and your story.
67% of American consumers say Paper and Cardboard based packaging makes a product more attractive than other Packaging material.
Paper over plastic is no longer just an eco-friendly decision, it is a stylistic design choice that consumers have a preference towards.
The Environmental Protection Agency estimates that plastic and other packaging waste makes up around 30 percent of total U.S. waste annually. Of the 34.5 million tons of plastic waste generated each year, only 9 percent is recycled, with most of the recyclable waste shipped to other countries for processing. However, the receiving countries often lack the infrastructure to properly process these materials, which leads to U.S. waste ending up in landfills and ecosystems across the globe.
Of course, we cannot overlook the eco-friendly advantages of paper and cardboard based packaging, because at the end of the day more and more people are trending towards environmental awareness. It’s always a good idea to associate your brand with ecologically aware ideals!
At Vérité, we value Quality and Customer Experience over everything. We ensured that all manufacturing practices and materials are certified and sustainable.
- Sustainability Impact Corporate Award;
- Forest Stewardship Council - Responsible Forestry.